Growing Green: Meet the Brand Turning Stationery into Sustainable Gardens!

Wilson Chua
2 min readApr 24, 2023

Ankita, the founder of Purple and Pure, is a woman on a mission to protect the environment and empower women through sustainable and socially responsible products. Her simple idea is to replace plastics in stationery products with biodegradable materials. Here her sustainably produced pens have embedded seeds that turn from this:

Soure: https://purpleandpure.com/

To this:

Source: https://purpleandpure.com/

Purple and Pure’s eco-friendly products are made from natural and biodegradable materials, such as recycled paper and seeds. But what sets the brand apart is its unique product line of plantable stationery, which not only promotes eco-friendliness but also contributes to reducing waste.

Purple and Pure’s plantable stationery is carefully crafted by embedding seeds into the paper during the manufacturing process. The paper used is safe for the environment and decomposes quickly, allowing the seeds to germinate into beautiful and beneficial plants.

Plantable stationery comes in a range of products, including notebooks, greeting cards, bookmarks, and even wedding invitations. The versatility of this product makes it an ideal choice for a wide range of occasions, whether it’s for personal use or as a gift.

Using plantable stationery is a simple process. After the stationery has served its purpose, it should be planted in soil or a pot with nutrient-rich soil. With proper care and attention, the seeds embedded in the paper will germinate and grow into beautiful plants, providing a natural and eco-friendly solution to waste reduction.

What’s more, Purple and Pure’s eco-friendly products also support underprivileged women through partnerships with organizations like Daughters of Tomorrow in Singapore. By providing job opportunities and training, Ankita’s brand empowers women to create sustainable products while earning a livelihood.

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